Why You Need a Mobile Marketing Strategy?

Your business needs a mobile marketing strategy because this is the age in which we live. Walk around any major city and you’ll find more than just a few folks with faces glued to their smartphone screens. According to recent reports, 40% of users’ internet time is spent on mobile devices. This means simply ignoring the rise of mobile is not an option.

Here are some other interesting mobile marketing statistics:

  • 85% of smartphone users have made a purchase on their phone.
  • 70% of customers use their phone to find local businesses.
  • 50% of consumers would rather do business with a company that offers mobile apps over one that doesn’t.
  • 88% of people have downloaded at least one app.

Mobile is no longer a niche or a secondary platform. It’s the primary way that people access the internet, and in some cases, it’s the only place where your potential customers will be. If you still aren’t taking advantage of mobile marketing, you might be able to get away with it for a little longer, but soon enough, you’re going to have to catch up.

If you don’t have a mobile marketing strategy yet, it’s time to start developing one with Oregon digital marketing company.