TELEVISION
Television advertising, the leading advertising format, is used to convey a paid message on television which typically promotes a product, brand or service. Our media planners have an innate understanding of audiences and their daily media habits, including their preferred device—whether it be on a TV set or a Mobile phone. We use a combination of Direct response TV, which remains one of the most commonly used strategies for businesses and brands globally; Broadcaster Video On Demand (BVOD), which can be used to reach specific audiences; TV Sponsorship, where brands are featured within programming in exchange for payment; and Product Placement , where products are embedded within content.
Utilising various audience research data pre-campaign, we can identify who and where our target audiences are. We can then strategically plan how we are going to reach them, track and optimise TV campaigns in order to find out exactly what is working and what’s not by using a response-driven attribution tracking system that gives us insight into performance of TV campaigns. This insight can identify trends, opportunities and underperformance, allowing us to take steps to increase efficiency.
OUT OF HOME
Out-of-home (OOH) advertising is an extremely effective way to reach consumers when they are in transit, waiting, or otherwise away from their homes. Billboard advertising remains the most popular OOH format, but digital options are becoming more and more common as they are much less costly than traditional billboard options.
Many DOOH solutions are already being used in previously traditional spaces, for example with Street OOH, which is mainly seen in urban centers, from bus shelters to newsstands. Transit advertising also offers a combination of static and digital sites at airports, buses, subway advertising, truck-side, food trucks and taxis.
Location-based advertising combines mobile advertising with location-aware services to deliver targeted advertisements to consumers’ mobile devices. It can be used effectively in conjunction with out-of-home advertising, especially digital out-of-home (DOOH) displays. Unlike traditional media, LBA can provide research that can be used to tailor future offers.
RADIO
The radio landscape has been transformed over the last decade, with the rise of digital technology, which has enabled advertisers to target more specific audiences. The digitization of broadcasting has also led to greater diversification within the industry, enabling the creation of more niche stations. Today, there are countless stations offering advertisers a variety of demographics and segments—online radio, podcasts, smart speakers, app-based radio and broadcast, as well as AM/FM and satellite.
Radio will continue to modernize in a way that helps brands reach new audiences, reinforcing its position as an effective advertising medium. Whether it’s a traditional radio spot, sponsorship, live reads, competitions, outside broadcast and social partnership opportunities like Influencers representing your brand, we know this medium inside out and how best to make it work for you.
Radio still reaches many people, doing better than press. It is an easy way to get messages out instantly, making it a useful medium for call to action and event announcements. Radio works well when targeting specific audiences, such as niche groups or a particular audience at an event, whether that be a sale, music concert or brand activation. If you would like to know about the benefits of using radio for your next campaign, talk to us about the best omni-channel strategy for your brand.
