LinkedIn is the world’s largest professional network, with a database of over 400 million user profiles. It leverages this wealth of information by targeting its ads with demographic and interest-based criteria. LinkedIn ads work best when used in tandem with content marketing campaigns that promote white papers, e-books or webinars.

LinkedIn Advertising specializes in promoting your company updates to targeted audiences on desktop, mobile, and tablet. Drive awareness and leads in the world’s most viewed professional news feed. LinkedIn Advertising in Dubai is heavily used by companies in premium car business, banks, hotels, hospitals, insurance companies etc.

You can target your LinkedIn ad based on a number of factors to reach the people most likely to be interested in your business. You can select an ad audience based on job title, job function, industry, geography, age, gender, company name, company size or LinkedIn Group. You can also set a budget for your campaign and only pay for clicks or impressions that you receive.

When you create a LinkedIn ad, you’ll be able to select a targeting option that determines the audience that can view your ad. In addition to a specific demographic (such as men between the ages of 25 and 35), you can also target based on company, job title, industry, school, skill set, and more. This is called “advanced targeting,”.