Audience Targeting allows you to serve ads to unique individuals, targeting users based on specific demographic data, behaviors or interests. Demographics data could include gender, age, income, or education, and interests
Contextual Targeting is similar to an audience campaign, in that it targets based on a set of third-party data segments. The difference is that contextual targeting looks for the type of content users are browsing on the sites.
Website or App Targeting is useful when you already know what sites or apps you want your ads to run on. Choosing specific domains is useful for both desktop and mobile web campaigns, but you can also target specific apps for a mobile app campaign if you know which ones you want to run on.
Retargeting is essential for re-engaging users who have previously visited your site, taken action on your site, or have past-purchase history. This is an effective targeting method to bring customers back, keep them interested, offer additional info, or ensure a final purchase is made.
Geo Fencing is a hot topic for marketers because it focuses on targeting individuals within a specific geographic perimeter, or fence (hence the name). These digital boundaries can be built around a specific place of interest — whether it is your physical location, your competitor’s location, or a place where your audience group is congregated.