Low Cost Marketing

Compared with direct mail, the cost advantages of email marketing are obvious as there are no printing or postage costs. A good-quality email marketing campaign typically produces higher response rates than do campaigns using other forms of direct marketing.

Quantifiable Results

Email marketing campaigns can be measured by using web statistics. Oregon offers additional reporting that provides a full breakdown of how the recipients received the email and what actions they took.

Immediate Response

Email is a more effective marketing tool than direct mail. Because the call to action is clear—“Click here to take advantage of this offer” or “Click to learn more about this service”—you can get results from your campaign much faster than with direct mail, which takes weeks to deliver.

Targeted Audience

A targeted email marketing campaign that is personalized to a particular audience is more likely to increase response rates than mass emailing. You can easily segment your lists using a variety of criteria or interest groups so that your promotions go to the individuals most likely to respond to your offer.