To succeed in e-commerce, start by understanding the landscape upon which you’re competing:
• What are your competitors doing? What are they not doing?
• Are there similar businesses in your area or niche?
• What’s working for them? What’s not?
• What kinds of customers do they have? Are their customers different from yours? How so?
• Why does their business exist in the first place? What kinds of problems do they solve for customers? Do these problems align with yours? If not, what could you do differently to make sure you’re still solving those same problems for customers?
At Oregon, we start with strategy. Just as in conventional offline business, we work with our clients to develop a clear roadmap to success. We need to understand your business, the landscape it lives in, and your customers’ needs. We need to learn about your competitors and how they compete within the online landscape. We also look at where you want to go—what new features you’d like to add or what existing features you want to improve upon—before any ecommerce development or design work begins.